Working in Partnership to Support Startups


The process of starting and scaling a business can be a daunting task. An entrepreneurial journey many of us are all too familiar with. To support the growth and development of Startups, Cortex Hub, Arm, and AWS (Amazon Web Services) hosted the “Getting Started on AWS” ecosystem event in Eastern Cape, South Africa, on May 5th, 2022.

The event took place at the Blue Lagoon Hotel in Bluebend. Prior to this event, Arm carried out a series of workshops tailored to the AWS user groups. Not only was this the first event of its kind in East London, but it was also AWS's first visit to the region. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centres globally. AWS is one of Arm's many ecosystem partners. Through Arm’s partnership, Cortex Hub now has the opportunity to launch a collaboration with AWS Activate officially.

The event welcomed 30 local developers who had the pleasure of hearing guest speakers Babalwa Mrwebi (AWS Account manager), Peter Littlefield (Solutions Architect) and Aya Dlova (Cortex Hub Office manager) share their insights and wisdom.








The sessions introduced guests to AWS cloud services, followed by a presentation from Cortex Hub. Attendees were offered a live demo of how easy it is to work on the cloud, as well as a comprehensive overview of how the partnership between Cortex Hub and Arm aims to support the local developing ecosystem through the application of AWS Activate.

More about AWS

AWS provides Cloud computing platforms and APIs to individuals, businesses, and governments on a pay-as-you-go basis. There are 26 geographical regions and 84 zones under the AWS umbrella. In selecting Regions, AWS considers data governance & legal requirements, service availability, latency, and cost During the presentation, Peter discussed the various services that AWS provides:



Following AWS's well introduced services and how Startups can take advantage of the cloud infrastructure, Aya spoke about the relationship between Arm and Cortex Hub. During his talk, he explained how the Cortex Hub works in partnership with AWS Activate and the benefits of their collaboration. His discussion continued with the Arm Ecosystem Lab's model, Arm’s unique ecosystem, and their offerings. The event concluded with a fun "question and answer" game during which guests won AWS gift bags and Arm Ecosystem Lab swag. A networking after party concluded the evening.

Another successful partnership events! Thanks to Babalwa Mrwebi, Peter Littlefield, Aya Dlova and the rest of the Cortex Hub project team who supported the event. Attendees are now better able to answer the following questions: Do I see the cloud correctly? What are the fundamentals of cloud computing? What do I need to get started? What are the benefits of using the cloud?

Dear Startups, the Cortex Hub is here for you; AWS Activate supports you on your journey; whether you're just getting started or scaling your Startups, #Activate takes your Startups further and grows your business. #GetStartedNowWithCortexHub.

We welcome you to join our community of budding Startups. Be sure to visit our Arm Ecosystem Lab in the Hub and grab what’s on offer from AWS.




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